Palantir – Solving the “Biggest” of big data problems
Palantir – A discussion of its keys to success and what could threaten its mighty hold on big data analysis.
Uncategorized
Bikes, Data and the Crowd
The value of bike sharing services like Hubway heavily depends on bike availability at each of their stations. But how are they able to predict when, where, and how many bikes should be relocated to optimize their network? The solution lies in the data.
Big Data Takes Flight at Delta Air Lines
Embracing data analytics has helped Delta propel itself to the top of the US airline industry.
Mint: aggregating personal financial data with ease
Mint is a free personal finance website and mobile app founded in 2006 that easily allows for budget setting and expense tracking. The site then categorizes each event (which can be changed or customized by the user) and creates a one-stop destination for holistic financial management across the many accounts that one might have.
A/B Testing for All!
Optimizely is bringing A/B Testing to the Masses
Flo Is Hungry for Your Driving Data
More than 10 billion miles of driving data collected by Progressive since 2008
Caesars Palace “Winner Winner Chicken Dinner”
Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.
Waze – using driver data to build a better map
Waze, an app that tracks real time traffic and road conditions from drivers’ phones, uses huge amounts of data to better route people to their destinations.
Increasing efficiency and effectiveness of marketing spend in Insurance
Direct Line resisted the urge to go on the volume driving price comparison website, and increased marketing efficiency and effectiveness by becoming more customer centric. How did they do this? By using customer data.
“Also recommended for Sarah…” – Thanks, Netflix.
From improving subtitles to choosing which movies to license, to even creating personalized trailers for their proprietary shows, Netflix creatively uses data capture and analysis to satisfy, retain, and attract customers.