Accor Hotels: The Transition of a Hotel Brand to a Hospitality Platform or “Augmented Hospitality”

Posted on

“Hospitality must evolve towards more flexibility and be able to open the gates to non-travelers for a drink, a yoga course, a fitness room, etc.  In other ways, we are targeting non-travelers by bringing hospitality outside the hotel. Through strategic partnerships, we are now offering our hospitality expertise in new playing fields, for example, such as co-working places.” Sebastien Bazin Accor Hotels CEO