Quibi hopes it to use its superstar talent to compete with YouTube and Netflix.
As new and better VR technologies are developed, Hollywood studios are scrambling to create high quality content for VR platforms. Over the past couple of years, Warner Bros. in particular has experimented with creating VR content for a number of […]
A tech company is upending traditional Hollywood with big data.
An analysis of value creation and capture model for Legendary Pictures’ Data Analytics Group.
Hollywood studio Legendary Pictures uses a data-driven approach to inform creative decisions and transform marketing.