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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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hollywood

Can short form video sustain a new platform? Quibi believes it can.

Posted on February 19, 2019 by D

Quibi hopes it to use its superstar talent to compete with YouTube and Netflix.

Warner Bros: Can a Traditional Hollywood Studio Become a Major Player in VR?

Posted on May 1, 2017 by sijwang

As new and better VR technologies are developed, Hollywood studios are scrambling to create high quality content for VR platforms. Over the past couple of years, Warner Bros. in particular has experimented with creating VR content for a number of […]

Netflix: Reinventing Hollywood with Data

Posted on April 1, 2017 by NP

A tech company is upending traditional Hollywood with big data.

A Legendary Approach to Data Analytics

Posted on November 22, 2015 by H Li

An analysis of value creation and capture model for Legendary Pictures’ Data Analytics Group.

Hollywood + data analytics = a better (and more profitable) Godzilla?

Posted on November 22, 2015 by guillermop

Hollywood studio Legendary Pictures uses a data-driven approach to inform creative decisions and transform marketing.

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