Can short form video sustain a new platform? Quibi believes it can.
Quibi hopes it to use its superstar talent to compete with YouTube and Netflix.
hollywood
Warner Bros: Can a Traditional Hollywood Studio Become a Major Player in VR?
As new and better VR technologies are developed, Hollywood studios are scrambling to create high quality content for VR platforms. Over the past couple of years, Warner Bros. in particular has experimented with creating VR content for a number of […]
Netflix: Reinventing Hollywood with Data
A tech company is upending traditional Hollywood with big data.
A Legendary Approach to Data Analytics
An analysis of value creation and capture model for Legendary Pictures’ Data Analytics Group.
Hollywood + data analytics = a better (and more profitable) Godzilla?
Hollywood studio Legendary Pictures uses a data-driven approach to inform creative decisions and transform marketing.