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Digital Innovation and Transformation

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MBA Student Perspectives

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failed crowdsourcing

Quirky: A Failed Attempt at Crowdsourcing Inventions

Posted on March 13, 2017 by NP

Quirky was a brilliant idea. Why not crowd-source product ideas. Vote on the best ones. And only bring the ones people want to life. Seems foolproof right? Maybe not so much…

#KissandTell: Lulu’s Failed Attempt to Crowdsource “Dating Intelligence”

Posted on March 11, 2017 by Libby

Lulu created a community where five million women were willing to “rate” their dates. In a world where online reviews guide everything from hiring a handyman to picking our pizza, where does the wisdom of crowds cross the line?

White House Petitions: “We the People” gone wrong

Posted on October 31, 2015 by B_Alvy

The White House petition platform has been largely ineffective in raising legitimate issues and generates significantly more attention for outlandish requests, such as the creation of a Death Star.

VerbalizeIt – Emerging from Failure

Posted on October 30, 2015 by Ola

How human powered translation on the go is emerging from failure

Moleskine created a “Molescheme” through failed crowdsourcing effort

Posted on October 26, 2015 by Elizabeth H

In 2011 Moleskine needed to redesign it’s logo for its online platform, Moleskinery. Naturally, the company looked to harness the loyalty of its artistic and design-focused customer base by crowdsourcing the new logo design. Unfortunately, their failed crowdsourcing attempt created unforeseen backlash and public animosity amongst their loyal customer base.

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