Quirky: A Failed Attempt at Crowdsourcing Inventions
Quirky was a brilliant idea. Why not crowd-source product ideas. Vote on the best ones. And only bring the ones people want to life. Seems foolproof right? Maybe not so much…
failed crowdsourcing
#KissandTell: Lulu’s Failed Attempt to Crowdsource “Dating Intelligence”
Lulu created a community where five million women were willing to “rate” their dates. In a world where online reviews guide everything from hiring a handyman to picking our pizza, where does the wisdom of crowds cross the line?
White House Petitions: “We the People” gone wrong
The White House petition platform has been largely ineffective in raising legitimate issues and generates significantly more attention for outlandish requests, such as the creation of a Death Star.
VerbalizeIt – Emerging from Failure
How human powered translation on the go is emerging from failure
Moleskine created a “Molescheme” through failed crowdsourcing effort
In 2011 Moleskine needed to redesign it’s logo for its online platform, Moleskinery. Naturally, the company looked to harness the loyalty of its artistic and design-focused customer base by crowdsourcing the new logo design. Unfortunately, their failed crowdsourcing attempt created unforeseen backlash and public animosity amongst their loyal customer base.