Britain’s NERC elected to ‘crowd-source’ the name of its new $300mm research vessel. The Public responded with 124,000 votes for “Boaty McBoatface.” As The Atlantic reported, “The people of the Internet had spoken, and they’d spoken like a five-year-old.”
Flying on an airplane is a highly individualized experience that seems to disregard the value of the opinion of the customer. This post brainstorms some ideas for leveraging the power of the crowd for airlines.
How Snapchat is revolutionizing the way we consume media Within the crowds of any event, it has become the norm to see a barrage of cell phones, serving as the second eyes, aggressively capturing the spectacle that is at hand. […]
Crowdsourcing can lead to significant marketing blunders that can leave organizations in precarious situations, especially when it comes to voting
Founded by a Guatemalan crowdsourcing pioneer, ReCaptcha and Duolingo harness tiny bits of mindless human work to scan, categorize, and translate the Internet.
DLife is a social network of sorts connecting diabetes patients with one another to share knowledge and information about managing the disease – but does sharing medical advice go too far?