Squadhelp is one of many companies that helps customers come up with business names, logos, and slogans through the power of crowdsourcing. I’m not proud to admit it, but I recently employed Squadhelp to brainstorm some names for my recent […]
Launched as an experiment in 2009, Giffgaff is now the third largest mobile virtual network operator in the UK (just behind Virgin Mobile and Tesco Mobile), but the only one run by its own customers. Some have believed it is a ‘bonkers’ mobile network, but it has survived and grown to £210 million revenue already in 2015
Harnessing the power of crowds for humanitarian efforts following disasters.
“Imagined by you. Powered by all.”
Citizen is a platform that encourages 'Citizen Policing'. Users near crimes are alerted and prompted to live stream crimes in progress. There has been heated debate about the ethics of the platform despite its rapid growth and major VC backing.
Kibera is the biggest slum in Africa, largely ignored by the government and the public due to its "invisibility". How crowd-sourcing approach changed the lives of people in Kibera, and what were the impacts?
Glassdoor, a Yelp of job seekers, is fundamentally changing the way candidates hunt for jobs and companies recruit talent. Glassdoor is not only an aggregator of job openings, as sites such as Indeed and CareerBuilder often are, but it is also a user-generated content site of sorts, providing profiles of businesses based on millions of anonymous reviews and data points from current and former employees.
Since 2012, Frito-Lay, a division of PepsiCo, has been running an annual crowdsourcing campaign to determine new flavors for its Lay’s brand potato chips. Executives hoped to achieve a 3% bump in revenue from the campaign in its first year, but they achieved nearly 12%. Has PepsiCo cracked the code to engaging millennials in their (remarkably unhealthy) chips brand? If so, can they transfer these learnings to other snack food brands? And should they?
Mapillary is leveraging crowds to collect street level images and stitching them together into an enormous 3-D map to help make the world more accessible to everyone.
Even as a late entrant to a network effect heavy business, Adam D’Angelo was able to amass an impressively large and high quality crowd based answering platform… but can he turn it into a revenue generating business?
