Peloton’s sprint into the future in times of COVID

Chance or intention? As the world entered lockdown, Peloton’s stay at home business model becomes one of the few viable alternatives for millions of people who seek to stay fit. COVID-19 has disrupted fitness behavior and can be a golden opportunity for Peloton to increase its presence and expand its total addressable market.   


Strava: Striving in the time of Corona?

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Strava is a fitness tracking application for “dedicated” cyclists and runners. The origin of Strava is from the Swedish word for striving: strava. Founded in 2009 by Mark Gainey and Richard Shaw [1], Strava has grown into one of the […]