Spotify’s winning data strategy may be hampered by operational challenges
Spotify is leveraging loads of data to enhance the music listening experience
consumer data
Nike – just Do it with Data science and Demand sensing
Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally.
IntelligentX: Changing the world, one beer at a time
IntelligentX was developed to create a unique product proposition: a beer brewed by artificial intelligence (AI) that followed the tastes of its customers.
Sephora: Staying Ahead of the Amazon Threat
Sephora should consider monetizing its personalization features, powered by consumer data on beauty preferences, to maintain its competitive edge.
Vitality: A data-driven approach to better health
If you were rewarded to engage in healthy behaviors, would you take better care of yourself? Vitality, founded in South Africa, is the world’s first health insurer to use behavioral economics and data analytics to incentivize customers to live healthier. […]
How Cable Companies Are Using Data to Compete With Digital
Telco's are finally using data to better attract advertisers. But is it enough to stave off the trend of ad dollars moving toward digital platforms?
“Like” this post if you want a better credit score
Financial institutions are increasingly turning to nontraditional forms of data to evaluate creditworthiness. Lenddo is one of the start-ups seeking to change the way individuals are evaluated.
AltSchool: Learning about Learning
AltSchool is using a data intensive approach to personalize K-12 education
McData: underdog McDonalds using data to defy its naysayers
New McDonalds CEO Steve Easterbrook set the company on a data-driven transformation to improve its customer experience.
Google Maps – the most expansive data machine
Over the years Google Maps have collected Billion of bytes of data to map the entire world. Increasing penetration of GPS-enabled smartphone has fueled Google’s appetite for data even further and it is putting all that data to good use.