Redbubble : Targeting a Worldwide Artist Crowd
A 10 year effort to foster a worldwide on-demand artist marketplace and community
A 10 year effort to foster a worldwide on-demand artist marketplace and community
Spotify leveraged network effects to gain a massive user base, and amass (almost) the entirety of the world's popular music collection. Now the company is seeking to capture value from its users, which as it turns out are the ones that pay $9.99 per month for a premium subscription. But the incentive system between the company and its users is broken.