How Did We Decide Where to Eat before Yelp?

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Yelp connects users, local businesses, and developers through an online platform to provide what the Yellow Pages used to: a comprehensive directory of businesses. Yelp has grown through encouraging community generated reviews, and developing value added services on top of the original platform to drive usage, traffic, and advertising revenue. Since 2004, users on the platform have generated over 148M reviews across the globe.