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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Amazon Studios

Amazon takes on Hollywood

Posted on March 26, 2018 by Y.Z.

A Big Tech company reinvests the old American classic by harnessing the power of the crowd.

Crowdsourcing Entertainment: has Amazon found the Magic Bullet for Content Creation?

Posted on November 1, 2015 by H Li

This post examines the value creation and capture model of Amazon Studios in regards to its use of crowdsourcing and attempts to answer the question of whether crowdsourcing is the future of entertainment.

Amazon Studios: Crowdsourcing Feedback to Produce Content

Posted on October 27, 2015 by DIGIT Girl

Through soliciting customer feedback on its pilots, Amazon Studios determines which shows to greenlight before producing a full series.

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