Amazon is leveraging Alexa to gain a deeper foothold in the apparel space.
Until three years ago, only a lucky few had had the pleasure of controlling their homes (… and spaceships …) with their voice: Tony Stark and the crews aboard in Star Trek. Today, 16% of American households (or around 39 million people) have their own personal voice assistant in the form of a smart speaker .
In the last few years smart assistants have been getting a lot of attention as the tech giants compete for share of voice. Apple was one of the first to market with Siri, but they kept their AI platform closed and […]
How Siri blew its lead in the race to become the ultimate virtual assistant
Amazon, Apple, Google, Microsoft are battling it out for dominance of voice as the next UX and for creating a truly intelligent personal assistant. Each has taken a difference approach, which will determine the strength of the network effects at play and ultimately, the success of their products and platforms.