Alexa, what should I wear today?
Amazon is leveraging Alexa to gain a deeper foothold in the apparel space.
Alexa
Alexa: Your new roommate
Until three years ago, only a lucky few had had the pleasure of controlling their homes (… and spaceships …) with their voice: Tony Stark and the crews aboard in Star Trek. Today, 16% of American households (or around 39 million people) have their own personal voice assistant in the form of a smart speaker [1].
Alexa: From Smart Assistant to Smart Platform
In the last few years smart assistants have been getting a lot of attention as the tech giants compete for share of voice. Apple was one of the first to market with Siri, but they kept their AI platform closed and […]
Hey Siri, can you help yourself?
How Siri blew its lead in the race to become the ultimate virtual assistant
Alexa, Amazon and the Beauty of a Platform that Makes No Money
Amazon, Apple, Google, Microsoft are battling it out for dominance of voice as the next UX and for creating a truly intelligent personal assistant. Each has taken a difference approach, which will determine the strength of the network effects at play and ultimately, the success of their products and platforms.