Tay: Crowdsourcing a PR Nightmare
“We are deeply sorry for the unintended offensive and hurtful tweets from Tay, which do not represent who we are or what we stand for, nor how we designed Tay.” [1]
TayTweets with Trolls: Microsoft Research’s Painful Lesson in Conversation Crowdsourcing
In March 2016, Microsoft launched Tay, a Twitter bot that could learn from its conversations with others. The experiment quickly unraveled.
Dataminr: Actionable signals from Twitter
Dataminr specializes in the real-time analysis of data from a variety of news and social media sources to provide differentiated and expedient support to media, public sector, finance, and corporate security entities. Their value is in their ability to rapidly […]
Shut out: Can Meerkat win the mobile live streaming war?
In March, techies (myself included: http://www.geekwire.com/2015/why-meerkat-is-going-to-make-it/) went wild over a new kind of live streaming. A startup called Meerkat launched a mobile app that let users broadcast high quality live video to the world straight from their phones, using Twitter […]
Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.
Get a Slice of This: Domino’s Dominates Pizza through Digital
Domino’s builds customer loyalty and lowers costs with best-in-class digital tech