Julep is taping into the social nature of the beauty market to crowdsource new product design so consumers have the products they want to buy in a much faster timeline than traditional big beauty brands.
How does crowdsourcing help create your favorite ice-cream flavor?
YY Inc., an incumbent PC live streaming player, lost its turf in the consumers' paradigm shift to mobile streaming
Toyota leverages social media intelligence to innovate its product development, sales, and marketing.
A marketing analytics startup is summing data from 42 different platforms to help small and medium sized businesses better understand correlations between social media activity and revenue.
Yik Yak is crushing funny through crowd-sourcing.
Digg's inability to prevent fraudulent voting allowed power users to take control of the site's content and undermined its mission to produce democratized news.
SmackHigh aims to build inter-school community through friendly smack talk and shared experiences in a safe online space
How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.