Rocket is falling down to Earth
German incubator’s quest to dominate internet businesses outside of China and US ignores the realities of emerging markets
Retail
Nordstrom: Integrating Digital with Retail
How Nordstrom is investing in digital technology to delight customers
Macy’s: Going Out of Style
With the rise of eCommerce, Macy's can’t meet customer’s shopping expectations.
Toys “R” Us: Now Cast in The Walking Dead
Toys R Us losing ground in an online retail world.
Nordstrom Innovation Lab: Rethinking How You Shop
Nordstrom’s Innovation Lab, based in Seattle has been tasked with the job of mining data gathered from Facebook, Pinterest, Twitter and its loyalty card to create curated experiences for customers based off of their preferences and in-store shopping activity.
Can Amazon read our minds?
Amazon is working on a new technology that, based on data analysis, will allow them to predict purchases before they even happen and send the items to destination.
Caesar’s Entertainment: What happens in Vegas ends up in a $1billion database
The most valuable asset in the Caesar’s Entertainment Corp. isn’t the fabulously-tacky Roman-themed resort on the Las Vegas strip. It’s the company’s big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely […]
Smarter Digital Marketing
How American Apparel is Using Value-Driven Data Analytics
Medallia’s Approach to Customer Feedback Data
Medallia uses machine learning and regression to help its Fortune 1000 clients collect, analyze, and act on customer feedback – in turn increasing customer loyalty and spend. That value creation made this startup into one of Silicon Valley’s newest Unicorns.
Nike: A Full Stack Athletic Performance Company
The story of how Nike used data to go from selling rubber to interacting daily with runners