ZARA: Achieving the “Fast” in Fast Fashion through Analytics
How does fast fashion make any business sense? Zara uses intensive data and analytics to manage a tight supply chain and give customers exactly what they want.
fashion retail
Stitch Fix: Your Ideal Fashions are IN the Computer (yes, that’s a Zoolander joke)
Do you ever wonder whether you’ll actually use any of the lessons we’re learning at HBS? Katrina Lake’s usage of data and deployment of machine learning at Stitch Fix, proves that paying attention in class pays off.
Beauty & Brains: Using Big Data to Build a Better Bra
With over 130M data points, the True&Co. proprietary algorithm is working to reinvent the way women shop for better, personalized intimate apparel.
Macy’s: Going Out of Style
With the rise of eCommerce, Macy's can’t meet customer’s shopping expectations.
Smarter Digital Marketing
How American Apparel is Using Value-Driven Data Analytics
Hudson’s Bay: Big Data for the Perfect Fit
This Canadian retailer has used data analytics to not only help customers find the perfect outfit, but also find an edge in the competitive retail landscape.
Is Rebecca Minkoff’s smart in-store shopping the future of fashion retail?
Have you ever been in a fitting room, half naked with the wrong size and no sales associate in sight? Or wished that someone would bring you a cup of water or coffee while you shop? Rebecca Minkoff’s Soho store […]