Giffgaff: the ‘mobile network run by you’

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Launched as an experiment in 2009, Giffgaff is now the third largest mobile virtual network operator in the UK (just behind Virgin Mobile and Tesco Mobile), but the only one run by its own customers. Some have believed it is a ‘bonkers’ mobile network, but it has survived and grown to £210 million revenue already in 2015

Facebook’s bet on mobile

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In 2012 Facebook became a “mobile-first” platform. By betting on mobile, Facebook created value for its users and increased its ad value capture, positioning itself to compete against Google.