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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Amazon

Vertical Integration Maximizes Creativity and Profit at Audible

Posted on September 14, 2015 by The future ex Mrs. Kevin Branch-Elliman-Obara

The near market monopoly enjoyed by Amazon/Audible demonstrates the ability of vertically integrated media companies to maximize value for the customer

How Little Roku Dethroned the Big Apple… But Can They Stay On Top?

Posted on September 13, 2015 by Austin

Roku’s open platform, close relationship with Netflix, and seamless user experience catapulted them to King in the U.S. But will they persist?

FreshDirect: A Beloved Loser

Posted on September 13, 2015 by Qing

An online grocer’s asset heavy and local focused business model come at odds with the rapid scalability often associated with the digital era.

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