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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Healthcare and Wellness

23andMe: Current personal genomics market leader turned market loser?

Posted on February 2, 2017 by changeme_43

Pivotal decision to not invest in new genetic technology to undercut 23andMe’s future position in the consumer genomics space

Sephora: Staying Relevant in Brick and Mortar

Posted on February 2, 2017 by Ravneet Uberoi

An inside look at how Sephora uses technology in its stores to stay relevant in rapidly evolving times.

Beat Cancer with Enlitic: A Winner in Medical Diagnostics

Posted on February 2, 2017 by AC

AI has become ubiquitous in our daily lives, influencing online search results to personal styling recommendations. Are we ready to let computers read our X-rays?

Will Data be the Oil of the 22nd Century?

Posted on February 2, 2017 by Bansi

The commodification of healthcare data and its resulting losers

One Medical Group: The Potential Uber of Healthcare

Posted on February 2, 2017 by Brandon K

As the on-demand economy begins to disrupt healthcare, One Medical Group is best positioned to lead the booming market of on-demand primary care

Omada Health: Becoming a Gold Standard for Digital Health Interventions

Posted on February 1, 2017 by Felix J

With the rise of US smartphone adoption as well as chronic conditions, a myriad of digital health companies have started but never really gained traction. Omada has shown the health care community what a successful digital health intervention should look like: engaging, evidenced-based, and economical.

Sweat with Kayla – the unstoppable growth of the Virtual Trainer

Posted on January 31, 2017 by pvuong

Who is Kayla and why does everyone want to “do Kayla”?

Artemis: Saving Healthcare Dollars for Self-Insured Employers

Posted on November 22, 2015 by Angela Zhang

810 Bn dollars.  A lot of money, and the estimated spend by self-insured employers on company healthcare benefits in 2012.  Healthcare is now one of the top three costs for these companies (1). Artemis is a start-up in NYC that […]

Poshly: Helping beauty brands understand their consumers

Posted on November 22, 2015 by PD

Poshly allows beauty brands to access consumers' personal information on beauty habits and tastes

IMS Health: using big data to improve healthcare outcomes

Posted on November 22, 2015 by NoMoreOrders

IMS Health’s products and services were used by pharmaceutical companies to develop commercialization plans, more recently IMS Health has expanded their focus –going beyond analyzing sales trends to improving patient outcomes and effectiveness data.

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