Mirror: digital disrupter in fitness and beyond
Mirror looks like a winner. It is disrupting the home fitness landscape and is poised to impact the healthcare, education, and social media landscapes to name a few.
fitness
Sweat: How to win in the crowded space of digital fitness training
Sweat became the number one most downloaded fitness app in the world by using the power of digitalization and social media to create a loyal community and clearly winning in this highly fragmented market.
ClassPass: doomed to be the next Blockbuster?
When the disruptor becomes the disruptee: with the rapid rise of at-home streaming services like Peloton, will ClassPass be able to pivot and survive or will it go the route of Blockbuster post-Netflix?
Under Armour’s Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off?
In 2013, Under Armour took a big bet in the data technology space and acquired a suite of companies worth over $700m. Kevin Plank, CEO of Under Armour, aimed that data-driven technology would lead Under Armour to generate up to $7.5bn of revenue by fiscal year end 2018. Will his bet pay off?
ClassPass: Flexing it’s Platform to Align with Consumer Preferences
ClassPass has connected fitness enthusiasts with under-subscribed fitness studios since 2014. It’s now changing its business model to reflect changes in the industry.
Peloton: Bringing the Studio to You
Peloton has created their own “fitness as a service” ecosystem that delivers the quality and experience of a boutique studio workout without leaving your home.
A hard pivot: Fitbit repositioning from wearables to healthcare platform
Fitbit announced last week it is planning a transition into becoming an integrated healthcare platform. What does that mean for the wearables company and will it succeed?
Sweat with Kayla – the unstoppable growth of the Virtual Trainer
Who is Kayla and why does everyone want to “do Kayla”?
Tribe Vibes: The Cult of SoulCycle
The most prevalent criticism of SoulCycle is that it is a cult, but this is perhaps the highest compliment for a business built on network effects.
How Nike swooshed away from its competition
When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]