Whoop: Operationalizing Fitness Data to Help Athletes
Whoop is a fantastic subscription based fitness monitor that gathers and analyzes over 1,000 more data than its competitors and delivers personalized insights to its fanatical customers.
fitness
Peloton’s sprint into the future in times of COVID
Chance or intention? As the world entered lockdown, Peloton’s stay at home business model becomes one of the few viable alternatives for millions of people who seek to stay fit. COVID-19 has disrupted fitness behavior and can be a golden opportunity for Peloton to increase its presence and expand its total addressable market.
Variis – In Response to COVID-19 and Peloton
Equinox and SoulCycle timed their digital release perfectly – during lockdown. But was it a job well done?
Social Fitnessing – Will Boutique Fitness Studios survive COVID-19?
Before COVID-19, fitness spending was booming with much of the growth coming from boutique fitness studios. With their studios closed, how have they adjusted to providing experiences for their customers at home? Barry’s Bootcamp has tried to bounce back by launching their At-Home workouts live with instructors on Zoom. Is this a good strategy and should they continue to do this once COVID-19 is over?
Strava: Striving in the time of Corona?
Strava is a fitness tracking application for “dedicated” cyclists and runners. The origin of Strava is from the Swedish word for striving: strava. Founded in 2009 by Mark Gainey and Richard Shaw [1], Strava has grown into one of the […]
The Sweat Spot Becomes The #SweatFest: a small LA dance studio reinvents itself on Instagram
The flamboyant LA hippie-ness is accidentally saving humanity from its own insanity. As a stoic New York type who loved hating on LA, I now believe.
ClassPass – COVID-19 not a threat, just an occasion to innovate and bond more with partners & clients
ClassPass was under significant threat from the COVID-19 outbreak but quickly innovated its operating model to mitigate the impact during the crisis. The fitness industry has a lot to learn from this company.
Peloton – How a $2,000 bike is crushing $300 alternatives and dominating the at-home fitness market
Peloton is dominating the market despite an offering that is $2,000 than similar competitors. How?
SWEAT – The Rise of Kayla Itsines’ Fitness Empire
The SWEAT App, created by fitness influencer Kayla Itsines, emerges a winner in the fitness industry’s digital revolution.
Peloton: Winning the fitness battle, losing the economic war
Can Peloton win as a physical and digital product? Will the community aspects of the experience help it to stay afloat? The app might just eat the bike. Read on.