MindMaze: The Platform That Will Power Every VR Experience
As companies struggle to catch up to Playstation, Oculus, and HTC, could a unicorn platform that can read your mind quietly overtake them all?
Hardware
GoPro’s Potential to Bring Virtual Reality Creation to the Masses
With innovative technology and high engagement rates, GoPro has the potential to bring tools for virtual reality creation to the broader consumer market.
Unity 3D: One Game Engine to Rule Them All
Untiy 3D is accelerating the pace of VR game development by leveraging its installed user base of 2D game developers
Vertebrae – The Advertising Platform for VR
Consumers don’t like to pay. But they don’t like banners either. Vetebrae allows developers to monetize their content by seamlessly integrating Vertebrae's pioneering Virtual Reality ad units and analytics into interactive VR experiences and 360° videos.
WHOOP: A wearable to unlock human potential
ABOUT WHOOP (yes, you have to capitalize it every single time) is a Boston-based start-up that produces wearables to track, record, and analyze one’s heart rate, heart rate variability (HRV), skin conductivity (touch), ambient temperature, and accelerometry (motion). The device […]
This Startup Makes Money from Oil Tank Shadows
Orbital Insight: data is the new oil, literarily.
Nike+ … “They make shoes and stuff, right?”
Nike+ – how Nike used connected sports offerings to enhance the Nike Inc brand
WHOOP: Using Data to Target the Elite Athlete
How a startup is challenging the wearable fitness market through science and data
Health Insurance Reimagined: John Hancock’s Vitality (Using Data to Promote Health)
John Hancock introduces a program called Vitality, which rewards consumers for healthy behavior based on data collected by Fitbit.
Disney’s MyMagic+: Transforming the Theme Park Experience
In 2014, Disney rolled out the MyMagic+ trip planning and guest-experience enhancing program for its Disney World theme parks in Orlando. At the heart of MyMagic+ were MagicBands (see picture below), wearable wristbands with RFID chips that could store guests’ […]