WeChat – The One App That Rules Them All

Introduced as a messaging app in 2011 by Tencent, WeChat has evolved into lifestyle platform for users in China. With ~850 million monthly active users, it now offers to its users what Facebook, WhatsApp, Messenger, Venmo, Grubhub, Amazon, Uber, Apple Pay, etc. together offer in the West. The blog discusses how WeChat has used the strong network effects to emerge as the one app that rules them all.

LevelUp: A Rewarding Network $$

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LevelUp, a mobile-first payment and customer loyalty platform is channeling multiple network effects and value capture decisions to disrupt the point of sale experience for consumers and merchants.