Horror film director Eli Roth is using demographic data to create the most cost-efficient marketing campaigns for his new movie, The Green Inferno.
This post examines the value creation and capture model of Amazon Studios in regards to its use of crowdsourcing and attempts to answer the question of whether crowdsourcing is the future of entertainment.
Crowdfunding non-blockbuster movie sequels would reduce the cost and risk to studios and capture the willingness to pay of fans eager to see the sequel to a movie they already loved.
What led to the downfall of the industry giant Blockbuster ? On its peak in 2002 it was valued $5 billion, 9 years later it was sold for only a little over $300 million and was shut down entirely in 2014. Blockbuster is a perfect example for losing the game of digitalization by sticking too long to an outdated strategy and failing to understand market changes which other exploit.