COVID-19 has disproportionately affected traditional media conglomerates relative to their streaming-only competitors. NBCUniversal is one such facing production freezes, theme park closures, and declining ad revenues. Despite setbacks, the company is innovating today to build digital capabilities and services that will help it succeed after the crisis.
NBCUniversal needs to make an investment in itself, not other digital entities, to go direct-to-consumer, positioning it to better capture changing viewership habits and make smarter content bets.
How Netflix is winning in the unpredictable and fast changing landscape of 21st century media.
Lots of buzz on Google, Netflix and other OTT players as innovators in the media space, but traditional cable players like Comcast are paving the way.