Platform Business Challenges

March 24, 2020

Read The Full Prompt

Digital technologies give rise to a variety of platforms. For this assignment, please pick ONE of the following two options:

1) Identify a platform firm, describe how it creates and capture value, and evaluate its scalability and sustainability.  To make it interesting, please stay away from well-known platforms such as those owned by Amazon, Google, Facebook, Apple, and Microsoft.

2) Identify a firm that tried to work with a platform (e.g., X Fire or Australian banks) or tried to become a platform (e.g., Qihoo). Describe the opportunities and challenges in its journey.

Materials

“Why Some Platforms Thrive and Others Don’t” (Links to an external site.) HBR January-February 2019
“Products to Platforms: Making the Leap” (Links to an external site.) HBR April 2016

Assignment

Create an approximately 750-word post to make your contribution on digit.hbs.org  by 6 pm on March 24.

Please also respond to and comment on three other posts per assignment. Feel free to use graphics, data, videos, and links to other sites to corroborate your points.

Selected posts will be discussed in class.

Submitted (79)

AspireIQ: succeeding in the influencer marketing industry
MZ
Last modified on March 24, 2020 at 5:06 pm
Influencer marketing is a form of social media, where “influencers” (from celebrities to normal people) endorse specific products or brands. In the last few years, this industry grew from $1.7 billion in 2016 to $6.5 billion in 2019. And as [...]
Pro Connect: Talent matching platform
H&M
Posted on March 24, 2020 at 6:02 pm
Pro Connect matches high skill freelancers to businesses
TradeMe’s Kiwi Dominance
dknab1892
Posted on March 24, 2020 at 1:37 pm
Started in 1999, TradeMe is the largest online marketplace in New Zealand by a considerable distance.  85% of the New Zealanders have a TradeMe Account[1], and the site was the 4th most popular website in New Zealand in 2018, behind [...]
Craigslist: The remarkable but potentially obsolete success story of the “ultimate platform”
Eve
Last modified on April 1, 2020 at 5:49 pm
Craigslist, the largest classified advertisement platform in the world, has enjoyed over two decades of largely free offerings connecting "providers" and "seekers" of services and products. Craigslist has long resisted innovation and change to stay true to its simple and [...]
Huawei to Google: We will make our own platform!
I'm Not A Robot
Posted on March 24, 2020 at 4:59 pm
Huawei to Google: We will make our own platform! Huawei is one of the leading manufacturors of smartphones in China and found itself in hot water recently when US Government trade restrictions led to US software companies preventing Huawei from [...]
Frontdoor – home services colossus with feet of clay?
Alexander Levinskiy
Last modified on March 31, 2020 at 10:22 pm
Frontdoor boasts its huge and growing platform size (gained through great product), but is “tech-enabled platform” a PR label to woe the investors or a viable strategy remains the open question.
Gusto: A payroll software turned ’people platform’?
Colm Farrell
Posted on March 22, 2020 at 2:29 pm
Gusto began as a payroll software for small businesses, but has since attempted to transform into a ‘people platform’, offering a range services for small businesses (mainly via partners). This post examines the execution and long-term sustainability of this product-to-platform [...]
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