Competing with Data

March 27, 2022

Read The Full Prompt

Many organizations use large data and data analytics as an essential asset in their business. Think about how Waze collects and analyzes millions of queries every day to estimate traffic flows, or UPS uses hundreds of thousands of sensors to track millions of packages each day to feed users information about the progress of their shipments.

For this assignment, please choose a company that uses large data or data analytics to enhance its business. In other words, big data can be valuable in the context of offering a service or as a complement to another business process. What type of processes generate and renew that asset? What type of investments and process put that asset to use, and creates value for the company? How does the company capture value from large data and analytics? What challenges did the company have to overcome to make use of the assets? What challenges and opportunities do you anticipate for the company in the near term?

Devote most of the space to value creation, but feel free to make observations about aspects of the value capture strategy. (Once again, to make it interesting, please stay away from big data use by the big five – Amazon, Google, Facebook, Apple, and Microsoft.)

750 words max


Create an approximately 750 word post to make your contribution by March 27 at 6 p.m.

Please use graphics, data, videos, and links to other sites to corroborate your points. These additional links do not count against your word limit.

Please also respond to and comment on three other posts per module. Comments are due by March 28 at 9 a.m.

Selected posts will be discussed in class. Please prepare a 2-3 min summary of your blog post before class.

Submitted (14)

Starbucks – The best customers in the world?
Chris Mitsch
Last modified on March 25, 2022 at 5:16 pm
If imitation is the most sincere form of flattery the Starbucks Rewards program is a glowing success story. Read on to learn how it also turned Starbucks into one of the bigger "banks" in the US.
The Secret Surveillance Sauce to Domino Pizza’s Success
Heili P
Last modified on March 28, 2022 at 12:13 pm
How free pizza incentivized a "domino" effect.
Shazam: Predictive Analysis for the Music Industry
Julia Paolillo
Last modified on March 27, 2022 at 2:07 am
Popular music app Shazam leverages big data in surprising ways
Spotify – How data is used to enhance your listening experience.
Alan Tebuev
Posted on March 27, 2022 at 1:44 pm
How Spotify uses Big Data to enhance its users' experience. What are some potential problems that they might face with?
Zillow: Addressing the Online Real-Estate Market
Daniel Yue
Last modified on March 25, 2022 at 4:35 pm
You may know Zillow for enabling your “real estate daydreams” or allowing you to snoop on the price of your friend or boss’s home. But where does it get this data, and how does it use that data to create [...]
23andMe: DNA Genetic Testing For Health, Ancestry And More
Sebastiano Sorbello
Last modified on March 24, 2022 at 8:33 pm
Genetic data analysis to revolutionize health
The Big Mac of Big Data
Stephen Barber
Last modified on March 27, 2022 at 6:35 pm
While many associate big data with huge technology companies like Apple and Microsoft, McDonald's has begun to use data to create meaningful insights and leverage themselves against their rising competition.
Spotify – A Firm Leveraging and Repackaging Big Data for Big Wins
Posted on March 27, 2022 at 5:38 pm
Spotify is the go-to spot for music streaming and curation – utilizing data analytics to create a more personalized experience, and offering data analytics itself as one key form of value creation.
Transit-ing Big Data
Kevin L
Last modified on March 26, 2022 at 1:27 pm
Consumers are spoiled by the choices they have to navigate the public transit system - they can use Google Maps, Bing Maps, Apple Maps, Moovit, transit maps, or even Lyft. The Transit app was released in 2012. How will the [...]
Sense: Making Sense of it All
Sutton G
Posted on March 24, 2022 at 2:43 pm
Gleaning insights from the every device in your house
Caesars Total Rewards: What Happens in Vegas Does Not Stay in Vegas
Alex Faust
Posted on March 25, 2022 at 12:11 am
Caesars' Total Rewards loyalty program pioneered Big Data-driven marketing and customer service in its industry, and grew to be one of the Company's most valuable assets
Yes Glasses: Seeing Better AND Looking Better
Snigdha Shahi
Posted on March 27, 2022 at 4:02 pm
Yesglasses leveraged data from previous features to build a facial recognition software to match user face types to the right frames
23andme – “Discovering who you are”
Adela Jamal
Last modified on March 27, 2022 at 5:43 pm
23andme – “Discovering who you are”
SF Express: Blockchain Logistics with Big Data
Last modified on March 25, 2022 at 4:47 am
New era of logistics - Blockchain and Big Data