{"id":9573,"date":"2016-11-03T22:31:03","date_gmt":"2016-11-04T02:31:03","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/unilever-the-small-steps-necessary-to-decrease-a-large-footprint\/"},"modified":"2016-11-04T16:33:01","modified_gmt":"2016-11-04T20:33:01","slug":"unilever-the-small-steps-necessary-to-decrease-a-large-footprint","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/unilever-the-small-steps-necessary-to-decrease-a-large-footprint\/","title":{"rendered":"UNILEVER: The Small Steps Necessary to Decrease a Large Footprint"},"content":{"rendered":"<p><strong><u>THE PROBLEM: THE RISK CLIMATE CHANGE POSES TO UNILEVER<\/u><\/strong><\/p>\n<p>Unilever, the world\u2019s second-largest consumer goods conglomerate that produces some of the world\u2019s most iconic brands like Dove, Lipton and Hellman\u2019s, appears to understand that climate change poses an enormous risk to its business.\u00a0 Climate change caused by the emission of greenhouse gases leads to water scarcity, extreme weather such as tsunamis and earthquakes, decreases in productivity across the agricultural supply chain, and increased food and material costs, all of which directly affect Unilever\u2019s business as a manufacturer of food and consumer products.\u00a0 Unilever has already estimated that natural disasters linked to climate change cost the company <strong>$300M<\/strong> a year, or <strong>6% of its net profits <\/strong>[<a href=\"https:\/\/brightfuture.unilever.com\/stories\/473087\/What-is-climate-change--How-can-we-take-action-.aspx\">1<\/a>].<\/p>\n<p>If greenhouse gas emissions continue at current levels, experts predict that profits of the consumer goods industry could be destroyed in 30 years.\u00a0 Consequently, Unilever is taking steps to combat this global crisis [<a href=\"https:\/\/hbr.org\/2012\/05\/unilevers-ceo-on-making-respon\">2<\/a>].<\/p>\n<p style=\"text-align: center\"><iframe loading=\"lazy\" title=\"Outlining our plans for sustainability in 2014 | Unilever\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/utSYAkQi5hY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong><u>THE SOLUTION: THE SUSTAINABLE LIVING PLAN<\/u><\/strong><\/p>\n<p>In 2010, Unilever set an ambitious goal as a part of its Sustainable Living Plan: <strong>cut the company\u2019s environmental footprint in half by<\/strong> <strong>2030.\u00a0 <\/strong>Unilever recognizes that this will be an uphill battle, but believes it will be possible through the reduction of its greenhouse gases, water usage, and waste, and by sourcing agricultural materials sustainably [<a href=\"https:\/\/www.unilever.com\/sustainable-living\/the-sustainable-living-plan\/reducing-environmental-impact\/\">3<\/a>].<\/p>\n<p>The four pillars of Unilever\u2019s sustainability plan are:<\/p>\n<ul>\n<li>Create growth opportunities<\/li>\n<li>Lower costs<\/li>\n<li>Eliminate risk (e.g. by ensuring long-term access to raw materials)<\/li>\n<li>Create trust with consumers and employees. [<a href=\"https:\/\/www.unilever.com\/Images\/uslp-mobilising-collective-action-summary-of-progress-2015_tcm244-424809_en.pdf\">4<\/a>]<\/li>\n<\/ul>\n<p>To hold management accountable and emphasize the importance of sustainability, Unilever has taken steps to tie executive pay to certain sustainability targets. This bold action caused many climate experts to perceive Unilever as one of the industry leaders fighting climate change, which is evidenced by a study concluding that over 30% of industry experts chose Unilever as a leader in sustainability [<a href=\"http:\/\/www.economist.com\/news\/business\/21611103-second-time-its-120-year-history-unilever-trying-redefine-what-it-means-be\">5<\/a>].<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/graph-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9559 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/graph-2-291x300.png\" alt=\"graph\" width=\"291\" height=\"300\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/graph-2-291x300.png 291w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/graph-2.png 580w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Deforestation and Sourcing<\/em><\/strong><\/p>\n<p>Deforestation &#8211; the clearance of trees to transform forests into cleared land &#8211; results in increased carbon emissions, thereby contributing to the acceleration of climate change.\u00a0 Unsurprisingly, commercial agriculture has been the cause of <strong>71% of tropical deforestation in the last 12 years.<\/strong>\u00a0 Despite being one of the largest purveyors of commercial agricultural products, Unilever is committed to combatting deforestation and has pledged to sustainably source 100% of its raw materials by 2020 [<a href=\"http:\/\/www.businessinsider.com\/unilever-ceo-speaks-on-climate-change-2014-12\">6<\/a>].\u00a0 To this end, Unilever is working to ensure it can trace the sources of its products that have the potential to originate from deforested regions.\u00a0 For example, Unilever\u2019s sourcing of palm oil \u2013 a product used to produce many Unilever products, such as Dove soap and TRESemm\u00e9\u00a0shampoo \u2013 was previously supplied from deforested plantations in Asia; however, through this new initiative Unilever switched to sustainable palm oil suppliers.\u00a0 Unilever\u2019s efforts to be aware of its suppliers\u2019 practices and to ensure that materials are traceable and certified have caused the company to cut down on its number of suppliers [<a href=\"http:\/\/www.wsj.com\/articles\/SB10001424052702304644104579193841716811338\">7<\/a>].<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/palm-oil.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9686 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/palm-oil-300x180.jpg\" alt=\"palm-oil\" width=\"447\" height=\"268\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/palm-oil-300x180.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/palm-oil-768x461.jpg 768w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/palm-oil-600x360.jpg 600w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/palm-oil.jpg 1000w\" sizes=\"auto, (max-width: 447px) 100vw, 447px\" \/><\/a><\/p>\n<p><strong><em>Environmentally-Friendlier Products &amp; Packaging<\/em><\/strong><\/p>\n<p>Unilever is also focusing on the environmental footprint of its packaging and products by investing in product innovations to help reduce its environmental impact.\u00a0 For example, Unilever has worked to decrease the amount of resources used in some of its newer and most popular items.\u00a0 When launching their Sunsilk shampoo line in Latin America, Unilever saved <em>2,300 tons of plastic <\/em>per year by reducing the variety of cap and bottle sizes.\u00a0 This reduction led to <em>300 fewer trucks on the road<\/em> each year, decreasing greenhouses gases caused by emissions.\u00a0 Unilever has also worked to remove phosphates from its detergents given that phosphates produce higher carbon emissions than alternative substitute ingredients.\u00a0 Unilever has already seen results from its efforts, and has <strong>reduced CO<\/strong><strong>2 emissions by 39% per ton of production between 2008 and 2015 [<a href=\"https:\/\/www.unilever.com\/Images\/uslp-mobilising-collective-action-summary-of-progress-2015_tcm244-424809_en.pdf\">4<\/a>].\u00a0<\/strong><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Unilever_GHG_2012_233.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9716\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Unilever_GHG_2012_233-206x300.jpg\" alt=\"unilever_ghg_2012_233\" width=\"308\" height=\"449\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Unilever_GHG_2012_233-206x300.jpg 206w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/Unilever_GHG_2012_233.jpg 233w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/a><\/p>\n<p><strong><u>WHAT\u2019S NEXT?<\/u><\/strong><\/p>\n<p>While Unilever is moving in the right direction, Unilever has not yet proven to be on track to meet its goals.\u00a0 Although Unilever has implemented its sustainable living plan, taken steps to prevent the sourcing of products from deforested areas and switched to more environmentally-friendly packaging and products, the greenhouse gases Unilever produces have gone up by 6% since the launch of these initiatives.\u00a0 Deadlines have also been an obstacle, as the company has already pushed back the goal of halving its production from 2020 to 2030 [<a href=\"http:\/\/search.proquest.com.ezp-prod1.hul.harvard.edu\/docview\/1833392448?accountid=11311\">8<\/a>].<\/p>\n<p>As a next step, Unilever must change consumers\u2019 ways of thinking about sustainability. The company must emphasize that the responsibility is not just theirs; rather, working towards sustainability is a partnership between the company, its customers, and its suppliers.\u00a0 Furthermore, they must educate consumers via their marketing that when small changes are compounded, it can lead to significant results.\u00a0 With a Unilever product being used 2 billion times a day, Unilever needs to demonstrate that small everyday actions can save money for both the company and the customer, while helping to save the world as well [9].\u00a0 (795 words)<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/unilever-openinnovation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9720 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/unilever-openinnovation-300x182.jpg\" alt=\"unilever-openinnovation\" width=\"300\" height=\"182\" srcset=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/unilever-openinnovation-300x182.jpg 300w, https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/unilever-openinnovation.jpg 550w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[1] Unilever, &#8220;What is Climate Change?&#8221;\u00a0<a href=\"https:\/\/brightfuture.unilever.com\/stories\/473087\/What-is-climate-change--How-can-we-take-action-.aspx\">https:\/\/brightfuture.unilever.com\/stories\/473087\/What-is-climate-change&#8211;How-can-we-take-action-.aspx<\/a>, accessed October 2016.<\/p>\n<p>[2] Polman, Paul, &#8220;Unilever&#8217;s CEO on Making Responsible Business Work,&#8221; Harvard Business Review,\u00a0<a href=\"https:\/\/hbr.org\/2012\/05\/unilevers-ceo-on-making-respon\">https:\/\/hbr.org\/2012\/05\/unilevers-ceo-on-making-respon<\/a>, accessed November 2016.<\/p>\n<p>[3] Unilever, &#8220;Sustainable Living,&#8221;\u00a0<a href=\"https:\/\/www.unilever.com\/sustainable-living\/the-sustainable-living-plan\/reducing-environmental-impact\/\">https:\/\/www.unilever.com\/sustainable-living\/the-sustainable-living-plan\/reducing-environmental-impact\/<\/a>, accessed October 2016.<\/p>\n<p>[4] Unilever, &#8220;Collective Action Summary of Progress,&#8221;\u00a0<a href=\"https:\/\/www.unilever.com\/Images\/uslp-mobilising-collective-action-summary-of-progress-2015_tcm244-424809_en.pdf\">https:\/\/www.unilever.com\/Images\/uslp-mobilising-collective-action-summary-of-progress-2015_tcm244-424809_en.pdf<\/a>, accessed October 2016.<\/p>\n<p>[5] &#8220;In Search of Good Business,&#8221; The Economist, August 9, 2014,\u00a0<a href=\"http:\/\/www.economist.com\/news\/business\/21611103-second-time-its-120-year-history-unilever-trying-redefine-what-it-means-be\">http:\/\/www.economist.com\/news\/business\/21611103-second-time-its-120-year-history-unilever-trying-redefine-what-it-means-be<\/a>, accessed November 2016.<\/p>\n<p>[6] Catanoso, Justin, &#8220;Unilever CEO: We Need to do More to Fight Climate Change,&#8221; Business Insider, December 8, 2014,\u00a0<a href=\"http:\/\/www.businessinsider.com\/unilever-ceo-speaks-on-climate-change-2014-12\">http:\/\/www.businessinsider.com\/unilever-ceo-speaks-on-climate-change-2014-12<\/a>, accessed November 2016.<\/p>\n<p>[7] Evans, Peter, &#8220;Unilever Commits to Sustainable Palm Oil by End of 2014,&#8221; The Wall Street Journal, November 12, 2013,\u00a0<a href=\"http:\/\/www.wsj.com\/articles\/SB10001424052702304644104579193841716811338\">http:\/\/www.wsj.com\/articles\/SB10001424052702304644104579193841716811338<\/a>, accessed October 2016.<\/p>\n<p>[8] Skapinker, M., &amp; Daneshkhu, S. (2016). &#8220;Can Unilever&#8217;s Paul Polman Change the Way we do Business?&#8221;<em>\u00a0<\/em><em>FT.Com,\u00a0<\/em>Retrieved from <a href=\"http:\/\/search.proquest.com.ezp-prod1.hul.harvard.edu\/docview\/1833392448?accountid=11311\">http:\/\/search.proquest.com.ezp-prod1.hul.harvard.edu\/docview\/1833392448?accountid=11311<\/a><\/p>\n<p>[9] Trebilcock, B 2015, &#8216;How They Did it: Unilever&#8217;s Journey to &#8220;Zero Waste to the Landfill&#8221;&#8216;,\u00a0<em>Supply Chain Management Review<\/em>, 19, 6, pp. 34-41, Business Source Complete, EBSCO<em>host<\/em>, viewed 3 November 2016.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How one of the world\u2019s most respected consumer goods companies strives to answer the question: Is Sustainable Attainable?<\/p>\n","protected":false},"author":1873,"featured_media":9727,"comment_status":"open","ping_status":"closed","template":"","categories":[1218,1275,434,14,1102],"class_list":["post-9573","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-climate-change","category-deforestation","category-sourcing","category-sustainability","category-unilever"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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