{"id":13159,"date":"2016-11-04T17:29:23","date_gmt":"2016-11-04T21:29:23","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/cenosillicaphobia-fear-of-an-empty-beer-glass-is-real\/"},"modified":"2016-11-04T17:29:23","modified_gmt":"2016-11-04T21:29:23","slug":"cenosillicaphobia-fear-of-an-empty-beer-glass-is-real","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/cenosillicaphobia-fear-of-an-empty-beer-glass-is-real\/","title":{"rendered":"Cenosillicaphobia (Fear of an empty beer glass) is REAL!"},"content":{"rendered":"

Beer! What does Climate change have to do with Beer?<\/em><\/h2>\n

Beer is made from five ingredients. Three out of five of these ingredients are affected by climate change.<\/p>\n

 <\/p>\n

\"mmabe_ingredients_v3\"<\/a><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Beer & brewing | AB InBev. 2016. Beer & brewing | AB InBev<\/em><\/h6>\n

Barley \u2013 \u00a0Malt barley is the core ingredient for most beers. The starch in barley is converted to sugar during the brewing process. The sugar is converted to alcohol and carbon dioxide during the fermentation process. The selection of barley decides the color, taste, aroma and the frothy foam of the beer1<\/sup>.<\/p>\n

Global warming is causing the weather patterns to change which has reduced the usable yield of high quality barley2<\/sup>.<\/p>\n

Hops \u2013 Depending upon the stage at which they are used, hops gives beer its bitterness or its aroma. Hops also double down as a preservative extending the life of beer3<\/sup>.<\/p>\n

A warming climate is increasingly threatening supplies of hops. 2015 has been a bad year for hops producers in Germany and USA due to drought and heat. Considering that USA and Germany together contribute to about one-third of global hops production, the situation doesn\u2019t look very good4<\/sup>.<\/p>\n

Also, the quality of hops has been falling across Europe since 1954 due to warmer temperatures. The ideal alpha acid percentage to get that characteristic delicate bitter pilsner taste is around 5%. A team in Europe found that between 1954 to 2006 the acidity of the hops dropped 0.06% every year during this period. Unfortunately, this statistic is showing little sign of stabilizing5<\/sup>.<\/p>\n

Water \u2013 The integrity and the purity of the beer depends upon water. Up to 95% of beer is water. Thus water scarcity is a major problem for the beer industry. Quality of the water affects the taste of the beer. Brewers in California say that the state’s drought has forced them to increasingly rely on groundwater. which can produce unpleasant tastes in beers6<\/sup>.<\/p>\n

Scarcity of water also impacts barley and hops yield.<\/p>\n

What does it mean for ABInBev?<\/em><\/h3>\n

 <\/p>\n

\"ab-inbev_logo\"<\/a><\/p>\n

http:\/\/www.ab-inbev.com\/. 2016. AB InBev Logo.<\/em><\/h6>\n

ABInBev is the world\u2019s leading beer manufacturing company. In 2014, one out of every five beers sold across the world came from the ABInBev stable7<\/sup>. Not only is it the most to be impacted by the climate change but it is also the company that needs to be doing the most about it.<\/p>\n

So what is ABInBev doing about Climate Change?<\/em><\/h3>\n

1. Having a responsible Supply Chain Sourcing Policy<\/h4>\n

Transforming Agriculture<\/p>\n

ABInBev worked with a satellite technology company to help growers identify areas within their fields where barley yield and quality can be improved. The technology was tested in Russia and would be used in USA this year8<\/sup>.<\/p>\n

ABInBev launched the SmartBarley program in 2013. SmartBarley is a program for the barley growers in ABInBev\u2019s global network. The objective of the platform is to benchmark and share the best practices that drive productivity gains within the farming operations9<\/sup>.<\/p>\n

ABInBev has set up a Global Barley Research team. The team is focused on developing new varieties of malt barley which are resistant to Climate, pest, diseases and need less water10<\/sup>.<\/p>\n

Reducing their use of water<\/p>\n

For ABInBev, 90% of the total water use goes into growing barley and other agricultural inputs. ABInBev is working with farmers in US to grow more barley with less water \u2013 through enhanced irrigation and drought resistant seeds. Enhanced irrigation is achieved through an irrigation scheduler program, AgriMet which works with the local climate data to optimize irrigation schedules. Pilot programs have shown promising results with a reduction in water use by 9%-23%11<\/sup>.<\/p>\n

ABInBev is cutting down water use in the brewing process It is implementing practices through which water may be re-utilized e.g. through reverse osmosis.<\/p>\n

2. Reducing the energy consumption and emissions<\/h4>\n

In an attempt to reduce its carbon emissions, ABInBev, in 2014, replaced its 66 diesel tractor fleet in Houston with compressed natural gas-powered engines12<\/sup>.
\nIn China, ABInBev replaced their coolers with new coolers that use refrigerant gases with lower global warming potential. By 2015, the company had 89 percent eco Cooler purchases in China which it plans to bring up to 100 percent13<\/sup>.<\/p>\n

3. Reducing waste and improving packaging<\/h4>\n

Manufacturing glass requires carbon dioxide in the manufacturing process. In an attempt to reduce the carbon emission, ABInBev reduced the weight of their bottles for Beck\u2019s and Beck\u2019s bottles in UK by 20g. It may seem like a small reduction but it meant lesser carbon emissions equivalent to the emissions of 380 households14<\/sup>.<\/p>\n

ABInBev has been focusing on their recycling program as well. More than 98.5 percent of their solid waste was recycled in 2014. 83 percent of their beverage plants achieved almost zero waste to landfill\u00a0status15<\/sup>.<\/p>\n

What else can ABInBev do more?<\/em><\/h3>\n

Use more renewable energy in their processes-\u00a0Between 2012 and 2015, the percentage usage of renewable energy has only increased by 4.9%16<\/sup> to 10.9%17<\/sup>. ABInBev can do more here.<\/p>\n

(Word Count : 795)<\/p>\n

 <\/p>\n

Endnotes<\/p>\n

    \n
  1. Beer & brewing | AB InBev. 2016. Beer & brewing | AB InBev, http:\/\/www.ab-inbev.com\/our-story\/beer-and-brewing.html<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  2. Beer and Climate Change. 2016. Beer and Climate Change, http:\/\/climate.org\/archive\/topics\/climate-change\/beer-climate-change.html<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  3. All About Beer. 2016. Understanding Hops in Beer, http:\/\/allaboutbeer.com\/learn\/beer\/hops\/<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  4. 2016. Climate Change Poses Threat to Key Ingredient in Beer, NOAA Warns \u2013 EcoWatch, http:\/\/www.ecowatch.com\/climate-change-poses-threat-to-key-ingredient-in-beer-noaa-warns-1882168560.html<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  5. The impact of climate change on the yield and quality of Saaz hops in the Czech Republic . 2016. The impact of climate change on the yield and quality of Saaz hops in the Czech Republic, http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0168192309000392<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  6. 2016. Climate Change Poses Threat to Key Ingredient in Beer, NOAA Warns \u2013 EcoWatch, http:\/\/www.ecowatch.com\/climate-change-poses-threat-to-key-ingredient-in-beer-noaa-warns-1882168560.html<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  7. 2016. Global beer industry market share | Statista, https:\/\/www.statista.com\/statistics\/257677\/global-market-share-of-the-leading-beer-companies-based-on-sales\/<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  8. ab-inbev.com. 2016. 2015 Global Citizenship Report, http:\/\/www.ab-inbev.com\/content\/dam\/universaltemplate\/ab-inbev\/sustainability\/document.pdf<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  9. 2016. Home, http:\/\/www.smartbarley.com\/<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  10. Ibid.<\/span><\/li>\n
  11. How Anheuser-Busch InBev Is Using Less Water | Justmeans. 2016. How Anheuser-Busch InBev Is Using Less Water | Justmeans, http:\/\/www.justmeans.com\/blogs\/how-anheuser-busch-inbev-is-using-less-water<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  12. Anheuser-Busch Converts Houston Fleet to CNG \u00b7 Environmental Leader \u00b7 Environmental Management News. 2016. Anheuser-Busch Converts Houston Fleet to CNG \u00b7 Environmental Leader \u00b7 Environmental Management News, http:\/\/www.environmentalleader.com\/2014\/09\/05\/anheuser-busch-converts-houston-fleet-to-cng\/#ixzz4OzPAjYTJ<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  13. How AB InBev Beat its Eco-Cooler Goal Two Years Early \u00b7 Environmental Leader \u00b7 Environmental Management News. 2016. How AB InBev Beat its Eco-Cooler Goal Two Years Early \u00b7 Environmental Leader \u00b7 Environmental Management News, http:\/\/www.environmentalleader.com\/2016\/05\/13\/how-ab-inbev-beat-its-eco-cooler-goal-two-years-early\/<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  14. Less bottle. Less CO2. 2016. Less bottle. Less CO2, http:\/\/www.ab-inbev.co.uk\/better-world\/ABInBev-environment\/case-study-less-bottle-less-co2\/<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  15. AB InBev Reduces Water Use 3.6%, Beats Target \u00b7 Environmental Leader \u00b7 Environmental Management News. 2016. AB InBev Reduces Water Use 3.6%, Beats Target \u00b7 Environmental Leader \u00b7 Environmental Management News, http:\/\/www.environmentalleader.com\/2015\/04\/30\/ab-inbev-reduces-water-use-3-6-beats-target\/<\/a>.[Accessed 3 November 2016]<\/span><\/li>\n
  16. AB InBev Sustainability Report: Waste Down 55% in a Year \u00b7 Environmental Leader \u00b7 Environmental Management News. 2016. AB InBev Sustainability Report: Waste Down 55% in a Year \u00b7 Environmental Leader \u00b7 Environmental Management News, http:\/\/www.environmentalleader.com\/2013\/04\/26\/ab-inbev-sustainability-report-waste-down-55-in-a-year<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n
  17. ABInBev. 2015. http:\/\/www.ab-inbev.com\/content\/dam\/universaltemplate\/ab-inbev\/sustainability\/document.pdf<\/a>. [Accessed 3 November 2016]<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Life is tough, it would be tougher without beer! Save the planet!!<\/p>\n","protected":false},"author":1799,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","categories":[62,1448,64,1218,1226,1227,427],"class_list":["post-13159","hck-submission","type-hck-submission","status-publish","hentry","category-ab-inbev","category-barley","category-beer","category-climate-change","category-global-warming","category-hops","category-water"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"\nCenosillicaphobia (Fear of an empty beer glass) is REAL! - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/cenosillicaphobia-fear-of-an-empty-beer-glass-is-real\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cenosillicaphobia (Fear of an empty beer glass) is REAL! - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"Life is tough, it would be tougher without beer! 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