{"id":10873,"date":"2016-11-04T02:08:32","date_gmt":"2016-11-04T06:08:32","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/"},"modified":"2016-11-04T02:08:32","modified_gmt":"2016-11-04T06:08:32","slug":"royal-caribbean-time-to-sink-or-swim","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/","title":{"rendered":"Royal Caribbean: Time to Sink or Swim"},"content":{"rendered":"<p>While the cruise industry has grown consistently since 2008 and is expected to reach about 24 million passengers by 2016 [1], concerns remain regarding the viability of current operating models in an environment with extreme weather changes, volatile energy costs, and increasing government regulations. To adapt to changing climate conditions, cruise ship operators like Royal Caribbean are committing to reducing their environmental footprint by modifying ship energy sources, changing route destinations, and even partnering with environmental organizations to aid in preservation efforts. Simultaneously, operators have taken an opportunist approach to climate change impacts to ensure they remain a demanded, profitable business going forward. It remains to be seen whether these industry-wide adaptations can sustain cruise tourism, or whether operators like Royal Caribbean will end up sinking in the mess they helped create.<\/p>\n<p>As the largest contributor to greenhouse gas emissions on a per-tourist-trip [2], the cruise industry is at high risk of more stringent regulations that will require companies like Royal Caribbean to reduce its hazardous gas emissions. The World Tourism Organization and United Nations Environment Programme have estimated that a long-haul, luxury cruise can generate up to 9 t CO2 per trip, compared to about 0.5 t CO2 generated by other modes of international travel [3]. While the volume of these long-haul cruises is small compared to trips done by plane, train, or car, the environmental effects caused by the large diesel engines powering these ships are great, and can be largely mitigated. To help prevent these hazardous emissions, Royal Caribbean has implemented new technologies to filter and reduce the emissions that are released in the atmosphere and has brought innovation to cruise ship energy sources. In an effort to meet the International Convention for the Prevention of Pollution from Ships, Royal Caribbean modified the way it uses scrubbers in smokestacks to remove sulfur dioxide [4] \u201cto provide greater emission reductions\u2026at a much lower cost\u201d [5]. In addition to its efforts to better filter gas emissions, Royal Caribbean committed significant investment in its Radiance-class ships, which are powered by gas and steam turbines and are expected to \u201creduce exhaust emissions by 80-90%\u201d [6]. These technological innovations will help chip away at the growing levels of hazardous gas emissions, though it\u2019s unclear whether these changes will be implemented across the company\u2019s entire fleet, posing a substantial financial burden on Royal Caribbean.<\/p>\n<p>In addition to the use of energy, the cruise industry is highly susceptible to weather and climate changes as temperature fluctuations and extreme weather conditions impact route destinations and consumer demand. On one hand, as our planet temperature continues to rise, new cruise destinations will become available in previously uncharted, glacial regions. Most recently, the ice in the Northwest Passage of the Arctic region melted enough to allow for the Crystal Serenity cruise to take passengers on a tour from Alaska to New York City [7]. As this region continues to melt, cruise ship operators like Royal Caribbean are well-positioned to take advantage of the opportunity to explore one of the least explored regions of the world. On the other hand, extreme weather conditions are likely to impact the industry\u2019s primary region, the Caribbean, which represents close to 40% of all cruise ship deployments [1]. Destinations in this area are at a greater-risk resulting from climate change effects related to rising sea levels, changing weather patterns, and extreme weather [8]. While hotter temperatures, heavy rainfall, and beach erosion may expose cruise operators to some vulnerabilities related to diminishing consumer demand, hurricanes pose the greatest threat to the industry in its potential to destroy destinations and disrupt travel patterns. Cruise ship companies must become better adept at planning and forecasting weather patterns to avoid route changes related to hurricanes. Earlier this year, Royal Caribbean had to cancel a ship\u2019s tour and delayed departures for another three ships to respond to Hurricane Matthew\u2019s threat to the Caribbean seas [9]. Constant route changes and trip cancellations can substantially impact a large portion of Royal Caribbean\u2019s business, requiring them to better predict extreme weather events in the future.<\/p>\n<p>As climate change continues to impose risks to the cruise industry, it is incumbent upon ship operators to take a proactive approach to mitigating these threats going forward. Royal Caribbean has taken impressive strides in partnering with research programs to collect data on ocean and atmosphere patterns through the Ocean Fund [10]. By providing data to university researchers, Royal Caribbean is actively funding and supporting programs to better monitor and study climate change effects. However, research programs alone won\u2019t move the needle for the cruise tourism industry. Royal Caribbean should invest in energy suppliers to find new technologies that will drastically reduce hazardous waste emissions. Without innovations in ship transportation for consumer travel, Royal Caribbean operations will be at mercy of nature\u2019s forces.<\/p>\n<p>(Word count: 799)<\/p>\n<p>[1] Kennedy, Sarah. \u201c2016 CLIA State of the Industry,\u201d Cruise Lines International Association, 2016, <a href=\"http:\/\/www.cruising.org\/about-the-industry\/research\/2016-state-of-the-industry\">http:\/\/www.cruising.org\/about-the-industry\/research\/2016-state-of-the-industry<\/a>, accessed November 2016.<\/p>\n<p>[2] \u201cGEO-5 for Business. Impacts of a Changing Environment on the Corporate Sector,\u201d United Nations Environment Programme, 2013, <a href=\"http:\/\/web.unep.org\/geo\/assessments\/specialized\/geo-5-business\">http:\/\/web.unep.org\/geo\/assessments\/specialized\/geo-5-business<\/a>, accessed November 2016.<\/p>\n<p>[3] \u201cClimate Change and Tourism. Responding to Global Challenges,\u201d World Tourism Organization and the United Nations Environment Programme, July 2008, <a href=\"http:\/\/sdt.unwto.org\/sites\/all\/files\/docpdf\/climate2008.pdf\">http:\/\/sdt.unwto.org\/sites\/all\/files\/docpdf\/climate2008.pdf<\/a>, accessed November 2016.<\/p>\n<p>[4] Moodie, Alison. \u201cHow environmentally friendly is your cruise holiday?\u201d The Guardian, June 2016, <a href=\"https:\/\/www.theguardian.com\/sustainable-business\/2016\/jun\/12\/cruise-ships-environment-ocean-liners-emissions-waste\">https:\/\/www.theguardian.com\/sustainable-business\/2016\/jun\/12\/cruise-ships-environment-ocean-liners-emissions-waste<\/a>, accessed November 2016.<\/p>\n<p>[5] \u201cEPA, Coast Guard Extend Pollution Control Agreement with Royal Caribbean: New advanced technologies allow industry to comply with emission standards, reduce costs,\u201d United States Environmental Protection Agency, December 2014, <a href=\"https:\/\/yosemite.epa.gov\/opa\/admpress.nsf\/0\/140E20804C87970F85257DB70065F822\">https:\/\/yosemite.epa.gov\/opa\/admpress.nsf\/0\/140E20804C87970F85257DB70065F822<\/a>, accessed November 2016.<\/p>\n<p>[6] \u201cClimate Change Adaptation and Mitigation in the Tourism Sector: Frameworks, Tools and Practices,\u201d United Nations Environment Programme, 2008, <a href=\"http:\/\/whc.unesco.org\/sustainabletourismtoolkit\/sites\/default\/files\/4.%20UNEP%20(2008)%20Climate%20Change.%20Adaptation%20and%20Mitigation%20in%20the%20Tourism%20Sector.pdf\">http:\/\/whc.unesco.org\/sustainabletourismtoolkit\/sites\/default\/files\/4.%20UNEP%20(2008)%20Climate%20Change.%20Adaptation%20and%20Mitigation%20in%20the%20Tourism%20Sector.pdf<\/a>, accessed November 2016.<\/p>\n<p>[7] Dennis, Brady and Chris Mooney. \u201cA luxury cruise ship sets sail for the Arctic, thanks to climate change,\u201d The Washington Post, August 2016, <a href=\"https:\/\/www.washingtonpost.com\/news\/energy-environment\/wp\/2016\/08\/16\/a-luxury-cruise-ship-sets-sail-for-the-arctic-thanks-to-climate-change\/\">https:\/\/www.washingtonpost.com\/news\/energy-environment\/wp\/2016\/08\/16\/a-luxury-cruise-ship-sets-sail-for-the-arctic-thanks-to-climate-change\/<\/a>, accessed November 2016.<\/p>\n<p>[8] \u201cClimate Change in the Caribbean and the Challenge of Adaptation,\u201d United Nations Environment Programme Regional Office for Latin America and the Caribbean, 2008, <a href=\"http:\/\/www.pnuma.org\/deat1\/pdf\/Climate_Change_in_the_Caribbean_Final_LOW20oct.pdf\">http:\/\/www.pnuma.org\/deat1\/pdf\/Climate_Change_in_the_Caribbean_Final_LOW20oct.pdf<\/a>, accessed November 2016.<\/p>\n<p>[9] \u201cHurricane Matthew Weather Update,\u201d Royal Caribbean International, 7 October 2016, <a href=\"http:\/\/www.royalcaribbean.com\/beforeyouboard\/itineraryUpdates.do\">http:\/\/www.royalcaribbean.com\/beforeyouboard\/itineraryUpdates.do<\/a>, accessed November 2016.<\/p>\n<p>[10] \u201cCelebrity Cruise Ship Joins University of Miami \u2018OceanScope\u2019 Program to Monitor Oceanographic and Atmospheric Conditions,\u201d PR Newswire Association, May 2014, ABI\/INFORM via ProQuest, accessed November 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will Royal Caribbean innovate or will climate change take its ships by storm?<\/p>\n","protected":false},"author":1927,"featured_media":10874,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-10873","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-rctom\/assignment\/climate-change-challenge-2016\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Royal Caribbean: Time to Sink or Swim - Technology and Operations Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Royal Caribbean: Time to Sink or Swim - Technology and Operations Management\" \/>\n<meta property=\"og:description\" content=\"Will Royal Caribbean innovate or will climate change take its ships by storm?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/\" \/>\n<meta property=\"og:site_name\" content=\"Technology and Operations Management\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/pic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/\",\"url\":\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/\",\"name\":\"Royal Caribbean: Time to Sink or Swim - Technology and Operations Management\",\"isPartOf\":{\"@id\":\"https:\/\/d3.harvard.edu\/platform-rctom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/pic.jpg\",\"datePublished\":\"2016-11-04T06:08:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#primaryimage\",\"url\":\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/pic.jpg\",\"contentUrl\":\"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/pic.jpg\",\"width\":300,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/d3.harvard.edu\/platform-rctom\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Royal Caribbean: Time to Sink or Swim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/d3.harvard.edu\/platform-rctom\/#website\",\"url\":\"https:\/\/d3.harvard.edu\/platform-rctom\/\",\"name\":\"Technology and Operations Management\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/d3.harvard.edu\/platform-rctom\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Royal Caribbean: Time to Sink or Swim - Technology and Operations Management","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/","og_locale":"en_US","og_type":"article","og_title":"Royal Caribbean: Time to Sink or Swim - Technology and Operations Management","og_description":"Will Royal Caribbean innovate or will climate change take its ships by storm?","og_url":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/","og_site_name":"Technology and Operations Management","og_image":[{"width":300,"height":225,"url":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/pic.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/","url":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/","name":"Royal Caribbean: Time to Sink or Swim - Technology and Operations Management","isPartOf":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#primaryimage"},"image":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#primaryimage"},"thumbnailUrl":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/pic.jpg","datePublished":"2016-11-04T06:08:32+00:00","breadcrumb":{"@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#primaryimage","url":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/pic.jpg","contentUrl":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2016\/11\/pic.jpg","width":300,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/royal-caribbean-time-to-sink-or-swim\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/d3.harvard.edu\/platform-rctom\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/"},{"@type":"ListItem","position":3,"name":"Royal Caribbean: Time to Sink or Swim"}]},{"@type":"WebSite","@id":"https:\/\/d3.harvard.edu\/platform-rctom\/#website","url":"https:\/\/d3.harvard.edu\/platform-rctom\/","name":"Technology and Operations Management","description":"MBA Student Perspectives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/d3.harvard.edu\/platform-rctom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission\/10873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/users\/1927"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/comments?post=10873"}],"version-history":[{"count":0,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/hck-submission\/10873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/media\/10874"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/media?parent=10873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-json\/wp\/v2\/categories?post=10873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}