{"version":"1.0","provider_name":"Technology and Operations Management","provider_url":"https:\/\/d3.harvard.edu\/platform-rctom","author_name":"Sherri Geng","author_url":"https:\/\/d3.harvard.edu\/platform-rctom\/author\/sherrigeng\/","title":"IKEA: Modularizing Design and Value - Technology and Operations Management","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"EuidczquxV\"><a href=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/ikea-modularizing-design-and-value\/\">IKEA: Modularizing Design and Value<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/d3.harvard.edu\/platform-rctom\/submission\/ikea-modularizing-design-and-value\/embed\/#?secret=EuidczquxV\" width=\"600\" height=\"338\" title=\"&#8220;IKEA: Modularizing Design and Value&#8221; &#8212; Technology and Operations Management\" data-secret=\"EuidczquxV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/d3.harvard.edu\/platform-rctom\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/d3.harvard.edu\/platform-rctom\/wp-content\/uploads\/sites\/4\/2015\/12\/ikea_2310719b1.jpg","thumbnail_width":620,"thumbnail_height":388,"description":"IKEA\u2019s vision is to \u201ccreate a better every day life for the many people\u201d[1], aiming to bring good design to as many people as possible. As CEO Mikael Ohlsson once said, IKEA\u2019s goal is to offer \u201cpeople with limited means the ability to furnish their houses like rich people\u201d[2]. By catering to this target demographic with low prices, modular design aesthetics, and a focus on immediate functionality over durability \u2013 combined with its personable brand and strong sustainability focus \u2013 IKEA has become one of the leading retailers in the furniture industry."}