Hinckley: The iconic, semi-customized yacht

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Hinckley is an iconic luxury brand with an intensely loyal (and wealthy) following. An illustration of that loyalty: After Hinckley lost a significant amount of business during the financial crisis, 94-year old David Rockefeller Sr. ordered a $3 million, 55-foot powerboat, just to keep them afloat.

Beacon Air: Making Private Jets Accessible for Everyone

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Despite what the name and marketing may suggest, Beacon is not an airline. Rather, it is a broker that aims to transform regional travel by offering subscribers unlimited access to mid-size executive private flight and it does it by arranging flights and related services on its members’ behalf.

Netflix: Harnessing Human Capital to Evolve

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Netflix creates value for its 57 million “official” subscribers[1] (and several more) by providing “all-you-can-eat” content. Netflix members “can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen….all without commercials or commitments.”[2] Netflix captures value by […]