Skip to content
Logo.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss. Expand.
Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

  • Assignments
Search for:
  • Log In
  • Log In

    [wppb-login display="true" lostpassword_url="https://d3.harvard.edu/platform-rctom/lostpassword" redirect_url="https://d3.harvard.edu/platform-rctom/category/uncategorized/voice-of-customer/"]

voice of customer

How Starbucks engages tens of thousands of customers to innovate products and store experiences

Posted on November 12, 2018 by HZ

The post explores how Starbucks has embraced open innovation in product development and rolling out new in-store experiences

[contact-form-7 title="newsletter-subscribe-component" html_class="di-c-input-group di-c-input-group--large"]
A project of:
At:
  • Assignments
  • Terms and Conditions / Privacy Policy
  • Community Guidelines
  • Contact Us