This post details how Valve, the developers of the VR headset HTC Vive, used open innovation to provide a wide variety of video games despite the lack of support from major game developers.
Sephora, a French cosmetics chain founded in 1969 and currently under the LVHM umbrella, harnessed the digital revolution to become an epitome of an omnichannel business; converting, delighting and retaining consumers with connected and curated beauty experiences across online and offline channels.
How can an inherently “offline” business use online tools to its advantage?
