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The North Face

Smarter e-shopping with The North Face and Watson

Posted on November 10, 2018 by JM

“Hi! Can I help you shop for a jacket today?” This was no an ordinary sales assistant greeting me at the store. It was Expert Personal Shopper, a robot by The North Face that would help me choose “the perfect […]

The North Face: An Alpine Outfitter in a Warmer World

Posted on November 4, 2016 by mrp

How an outdoor retailer, named after the rock faces it encourages people to explore, is trying to preserve snow for sport.

Technology and Operations Management

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The North Face

Smarter e-shopping with The North Face and Watson

The North Face: An Alpine Outfitter in a Warmer World