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Technology and Operations Management

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Machine Learning – In Theatres Now

Posted on November 12, 2018 by Anjali Itzkowitz

Movie studios are using machine learning to try to predict audience demand and develop new titles

An A.I. Odyssey: How Fox is Using Machine Learning to Market Movies

Posted on November 11, 2018 by Jean-Philippe Gauthier

Movie studios have historically relied on experience to predict movie budgets and their allocations. In recent years, they have begun leveraging machine learning to improve marketing efficiency. Fox has been at the forefront of these efforts through its collaboration with […]

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