Athlete. Legend. Warrior. Rockstar. Renegade. SOULCYCLE.
How an indoor cycling class in a dark room with scented candles grew into a multi-million dollar phenomenon.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
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