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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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Software

Sales=MC2: Salesforce’s Attempt to Democratize Artificial Intelligence

Posted on November 14, 2018 by Albert Einstein

Salesforce has been a leader in the pursuit of cutting-edge technologies addressing the digitalization of sales processes. The Company must continue to do so, if it is to maintain its foothold as the #1 provider of customer relationship management (CRM) software in the United States.

Open Innovation Startup Quirky Couldn’t Crowdsource Its Way to Success.

Posted on November 13, 2018 by Z

Quirky launched in 2009 to make the invention of consumer products more accessible. Open innovation helped usher in ideas from the masses and some would argue that crowdsourcing led to the company’s untimely demise.

A New Approach to Infrastructure Construction

Posted on November 13, 2017 by Sam Mason

Autodesk is leading the digitalization efforts in the construction industry by developing software products that help companies manage two distinct aspects of the supply chain: labor and materials.

Functionality and Fellowship: Oracle and the Supply Chain Management Software of the Future

Posted on November 12, 2017 by PC

Legacy Supply Chain Management (SCM) software providers try to keep pace and maintain position as new technologies transform the SCM landscape.

Activision Blizzard: It’s a New Era of Interactive Entertainment

Posted on November 18, 2016 by Chris

One video game company is riding the wave of digital transformation to introduce its long-adored franchises to new audiences around the world.

Rainforest: Crowdsourcing Quality Assurance

Posted on November 18, 2016 by Laure Fischer

Rainforest is seeking to take the pain out of software quality assurance, so businesses can focus on building great products instead of hunting down bugs.

A Wholly Digital Whole Foods

Posted on November 18, 2016 by Naomi

Whole Foods Market, an American supermarket chain offering natural foods, is leveraging cloud-based software to completely revamp the customer shopping experience.

Burn the Boats: MSFT transformation with Office 365

Posted on November 18, 2016 by EDRM

MSFT has forced its cash cow into a software rental model, demanding lower margins at first but ushering in a new era of cloud and mobile first thinking from the top down.

Wahoo Fitness: Riding the Digital Wave

Posted on November 17, 2016 by CM

The athletic industry is undergoing a digital renaissance. Can Wahoo Fitness balance its hardware and software offerings to build a lasting business and organizational model?

Soon, Traditional Restaurant Management Systems Will Be Toast

Posted on November 16, 2016 by NDG

A Fenway-based start-up is attempting to deliver innovative software technology to the restaurant industry and digitize the way restaurants run their businesses.

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