Crowdsourcing snack food trends at PepsiCo
Examines how PepsiCo is using open innovation in their Lay’s “Do Us a Flavor” competition and ways they can more broadly utilize crowdsourcing to stay competitive in a trend-driven market
snacks
Cuckoo for Cocoa: One Confectioner’s Push for Sustainability
As climate change threatens the future supply of cocoa, one company – Mars – looks to fortify its supply chain.