Adidas: Front-running digitalization in sports retailing
As the “fourth industrial revolution” continues to transform traditional manufacturing processes, Adidas’ “Speedfactory” aims to lead the automated production of sporting goods.
As the “fourth industrial revolution” continues to transform traditional manufacturing processes, Adidas’ “Speedfactory” aims to lead the automated production of sporting goods.
Can the industry that created the assembly line adapt to an ever-changing digital world? What exactly is inside Audi’s smart factory?
With fast fashion, consumer demand and preferences change daily. So far the sports shoe industry, an $80Bn market, has not kept up.