Skip to content
Logo.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss. Expand.
Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

  • Assignments
Search for:
  • Log In
  • Log In

    Lost your password?

sephora

Beauty in the Age of Individualism: Sephora’s Data-Driven Approach

Posted on November 13, 2018 by cah

Sephora harnesses user data to offer pinpointed product recommendations, offers, and loyalty incentives

SEPHORA: Developments in Machine Learning and Augmented Reality towards customer personalization.

Posted on November 13, 2018 by Lorca

Sephora as the leader in technological innovation within the retail industry has made significant advances in using data science to advance product personalization and customization. This essay surveys recent developments and poses questions to the challenges in inventory management and production technology the personalization trend entails.

Sephora: Bringing digital into brick & mortar stores

Posted on November 18, 2016 by CN

E-commerce is not the only digital future for retail

Digital Beauty : How Sephora leveraged digital technology to overhaul the in-store experience.

Posted on November 18, 2016 by Parvathy Menon

Sephora, a French cosmetics chain founded in 1969 and currently under the LVHM umbrella, harnessed the digital revolution to become an epitome of an omnichannel business; converting, delighting and retaining consumers with connected and curated beauty experiences across online and offline channels.

Sephora: Who wants a virtual makeover?

Posted on November 18, 2016 by FF

Sephora’s new tech initiatives are revolutionizing the beauty industry by virtually transforming users’ personalized shopping experiences.

Sephora’s Digital Makeover

Posted on November 18, 2016 by #CE#

Call it a makeover, just don’t expect it to come from Kylie Jenner’s lip kit

The Beauty of CRM in a Digital Age

Posted on November 18, 2016 by Yarden

How cosmetics retailer Sephora is innovating in customer service and brand loyalty

    A project of:
    At:
    • Assignments
    • Terms and Conditions / Privacy Policy
    • Community Guidelines
    • Contact Us