Beauty in the Age of Individualism: Sephora’s Data-Driven Approach
Sephora harnesses user data to offer pinpointed product recommendations, offers, and loyalty incentives
sephora
SEPHORA: Developments in Machine Learning and Augmented Reality towards customer personalization.
Sephora as the leader in technological innovation within the retail industry has made significant advances in using data science to advance product personalization and customization. This essay surveys recent developments and poses questions to the challenges in inventory management and production technology the personalization trend entails.
Sephora: Bringing digital into brick & mortar stores
E-commerce is not the only digital future for retail
Digital Beauty : How Sephora leveraged digital technology to overhaul the in-store experience.
Sephora, a French cosmetics chain founded in 1969 and currently under the LVHM umbrella, harnessed the digital revolution to become an epitome of an omnichannel business; converting, delighting and retaining consumers with connected and curated beauty experiences across online and offline channels.
Sephora: Who wants a virtual makeover?
Sephora’s new tech initiatives are revolutionizing the beauty industry by virtually transforming users’ personalized shopping experiences.
Sephora’s Digital Makeover
Call it a makeover, just don’t expect it to come from Kylie Jenner’s lip kit
The Beauty of CRM in a Digital Age
How cosmetics retailer Sephora is innovating in customer service and brand loyalty