Crowdsourcing a moonshot: can a redesigned toilet help India win the battle against human waste?

Crowdsourced challenges can spur unprecedented innovation leaps at stalled industries. However, these challenges must be quickly inscribed into a believable road to market path to bring to life commercially viable products. The Bill & Melinda Gates Foundation faced a similar challenge when it tried to revolutionize sanitation in the emerging world by reinventing the toilet with open innovation mechanisms.