An Old Dog Learning New Tricks? How P&G Gillette is using 3D printing to mass-customize its razors.
Making cutting edge products since 1900, Procter and Gamble Gillette is the market leader in the hyper competitive shaving and grooming category. Can Gillette use 3D printing technology to design artistic, innovative and customizable razors in its bid to stay relevant with and win with today’s consumer?