Skip to content
Logo.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss. Expand.
Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

  • Assignments
Search for:
  • Log In
  • Log In

    [wppb-login display="true" lostpassword_url="https://d3.harvard.edu/platform-rctom/lostpassword" redirect_url="https://d3.harvard.edu/platform-rctom/category/uncategorized/qr-code/"]

QR Code

Unique QR Code Enables Unilever to Digitalize Channel Management

Posted on November 15, 2017 by JerBear

Unilever puts unique QR codes on each Dove product to digitalize the channel management and incentive system. Anti-fake function and consumer loyalty program can be further added.

[contact-form-7 title="newsletter-subscribe-component" html_class="di-c-input-group di-c-input-group--large"]
A project of:
At:
  • Assignments
  • Terms and Conditions / Privacy Policy
  • Community Guidelines
  • Contact Us