Unique QR Code Enables Unilever to Digitalize Channel Management
Unilever puts unique QR codes on each Dove product to digitalize the channel management and incentive system. Anti-fake function and consumer loyalty program can be further added.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss.
Expand.