Responding to e-commerce disruption: Should medical supplier Owens & Minor fight or embrace Amazon’s threat?
Amazon has its eye on the healthcare industry. Medical suppliers, such as Owens & Minor, have the option of embracing and partnering with the e-commerce giant, or fighting back and developing their own marketplace. Owens & Minor seems to have chosen the first option. But did it make the right decision on the long term? What are the benefits and drawbacks to Amazon’s pressure? How can we predict the future dynamics of healthcare logistics?