Inditex/Zara: Fast is the new slow
Inditex(Zara) revolutionized the fashion industry with their fast supply chain. Now there is a new breed of competitors entering the market beating Inditex(Zara) at their own game.
Massimo Dutti
Inditex, king of fast fashion
Over the past 20 years, one word disrupted the fashion industry and changed it more than any other single trend: fast. At the helm of this movement has been Inditex, a Spanish firm that originally started as a dress maker Galicia during the 60’s and has now become a collection of more than 100 companies worldwide.